In his philosophy it is about an obligation that resides in all human beings that is owed to society.

To Gavin Watson, there is a purpose beyond making money and profit. It requires positive action, deep spirituality and a desire to influence the lives of others for a better world.

The Transforming Lives initiative began in Gavin Watson’s childhood in South Africa and became entrenched at the BOSASA Group of Companies.It is about a tried and tested formula, for dramatically harnessing what is good in the past, while touching the present and changing the future of South Africans and people in every community.

As a leader Gavin Watson surrounds himself with people, who have the capability of transforming lives and the will - and they do. That is ‘the BOSASA Way.

This site is about these people and the principles by which they live their lives - at BOSASA or in other leading companies of the globe.

Sometimes the lives of these people are complex. Sometimes they espouse simple truths. Here they share their journeys and stories. We invite you to share the Gavin Watson BOSASA initiative and life changing leadership principles too.